This is the new Jaguar

I got an invitation to the presentation of the 2011 Jaguar this past week, thanks to a good friend of mine.  In order to portray the ambiance accurately, I did not use flash during this shoot.

There were several models at display but my favorite was the gorgeous XJL Supercharged. It will be available in Spring 2010.  Now that India's Tata Group owns Jaguar (and Land Rover), they seem to go back to the pre-Ford era in their approach, and forget about making Jaguar an affordable car. The XJL Supercharged starts with an MSRP of US$90,700.00.

Look at this wild cat!

The event, held at the beautiful Milk Studios in Hollywood, was very well organized. Open bar, very helpful and courteous staff and great music until the "presentation" started. After the presentation, there was a nice try of combining a DJ mixing popular "chill" songs with a 12-piece classical orchestra. I say nice try, because it didn't always work. However, the "countdown to presentation" piece was marvelous. I asked the DJ and found out that it was composed by a German DJ/Producer Ralf Neumann aka White Zone. There are many links on that page linked to his name for you to download his beautiful minimal techno music.

I think spending this kind of money on a car is ridiculous. But, sitting in this monster that has a V-8 engine with 510hp, I observed the interior to be large, stylish and very comfortable. I closed all the doors, rolled up the windows, the sound isolation is great. The other cool thing about this event was the fact that they broadcasted the music playing in the event inside the cars. Jaguar is proud to partner with Bowers & Wilkins, which equipped this luxurious car with a 1200W, 20-speaker sound system...

I turned on the radio... Oh! Heaven! This is really the "fastest concert hall in the world"! The sound system in the car is incredible.

Apparently the car caught the attention of the superstar Jay-Z too, as he was allowed to use one of 6 of these cars and he painted on it! There was a sneak peek of Jay-Z's video for "On to the Next One" and you can catch it in January.

The following 5 pictures are of Jag XKR.

And I bid you farewell this week as I said hello, with the eye of the monster.

Thank you as usual for the support! Any comments on this page, via Facebook, twitter or email are always appreciated.
Peace!